WELCOME CITY SIGHTSEERS & NEWBIES
YOUR CITY GUIDE.
LOVES
THE CITY.
In 2024, Albert van den Broek (1970) founded EMBRACE THE CITY, bringing his extensive international business experience as a CEO and entrepreneur back to his hometown of The Hague.
Inspired by decades of global travel, city visits, and meaningful connections with travellers & expats, Albert has built a service that goes beyond traditional tours.
EMBRACE THE CITY focuses on creating a seamless social relocation experience and a soft landing for those starting a new chapter in The Netherlands, particularly in The Hague.
Combining his deep knowledge of The Hague with a passion for helping people, Albert offers tailored support to help newcomers feel at home—introducing them to the best neighborhoods, connecting them with local communities, and guiding them through cultural and practical adjustments.
With his approachable and humorous style, Albert ensures a smooth relocation and a true sense of belonging.
Discover The Hague through his eyes and let EMBRACE THE CITY make your transition warm, seamless, and memorable.
CITY INSIGHTS FOR VISITORS, EXPATS & CITY NEWBEES.
YOUR GATEWAY TO THE HAGUE.
At EMBRACE THE CITY, we are passionate about sharing our love and knowledge of The Hague, one of Europe's most beautiful cities. Our mission is to inspire and assist visitors, companies and expats in discovering and embracing everything The Hague has to offer. We provide unique, premium Tours & City Introductions that go beyond the standard, unveiling hidden gems and the rich history as well as opportunities of this incredible city.
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Expert Local Guides: Your host is always an experienced local, born and raised in The Hague, who continues to live and thrive here. Their deep connection to the city ensures an authentic and enriching experience.
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Tailored Experiences: Whether you're a visitor, an expat, an employee / employer considering a move or a newcomer to the city, our tours are designed to meet your needs and interests.
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Discover Hidden Gems: Explore the lesser-known spots, honest city vibe and fascinating history that make The Hague so special.
Our Services
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City Introduction & Tours: Our City Pulse Tours are perfect for newcomers and visitors, these tours provide a comprehensive overview of The Hague's highlights.
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Specialized Tours: Delve deeper into specific aspects of the city, from its historical landmarks to its vibrant neighborhoods and cultural treasures. Ideal for expats or when you consider moving to The Hague.
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Custom Tours & Consultancy: Have specific interests or needs? Let us create a personalized tour or city introduction just for you.
Contact us at EMBRACE THE CITY and make your time in, and impression of The Hague unforgettable. Whether you're here for a short visit or planning a longer stay ore even (re)location of your company, we're here to help you discover the true essence and possibilities of this amazing city.
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